Ramadan Gaming Scene
Gaming in the Middle East and North Africa (MENA) is ballooning into a massive force that the marketing community should be paying attention to.
The number of gamers in the United Arab Emirates, Saudi Arabia, and Egypt reached over 100 million in 2023, and nearly $3 billion in gaming revenue from these countries last year, as new gamers press ‘play’ and seasoned gamers increase their spending.
“Context and creative symbiosis increase CTR by a two-fold”
Saudi Arabia, the United Arab Emirates (UAE), and Egypt stand out for their mobile-loving gaming audiences. Research shows that over 75% of the population in each of these countries love playing mobile games, spending more than four hours on their mobile devices each day.
Share of Population Playing Mobile Games
During Ramadan, people abstain from food and drink from dawn to sunset to cleanse the soul and practice self-restraint and control. They also stay at home more and work less, meaning they often have more free time. This behavior results in higher digital activity in many countries, often focusing on games. For example, 44% of users choose online gaming as their preferred digital activity in the first week of Ramadan.
Top Rated Games in Egypt
