Yandex is a whole ecosystem of technology powered products and services that offer precise targeting capabilities based on 1st party data
Digital landscape has changed
The only stable identifier that works effectively in the world without cookies
Improve targeting with predictive segmentation
Transfer data seamlessly into Yandex Surveys to validate campaign efficiency
Brand goals for each stage of the sales funnel
Reach
Videos, banners on a new Yandex Browser tab, banners on content sites
Engagement
Special projects to engage audiences and achieve broader reach
PURCHASE
Performance-based advertising in Yandex Search and Yandex Network